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If Jackfruit is the answer, what is the question?


PAITAMKUNNU, India—The rustle of dehydrated jackfruit chips echoed through Shaji Elanjimattom’s warehouse in Paitamkunnu, a village in the foothills of the Western Ghats mountain range in the southern Indian state of Kerala. Women dressed in maxi dresses and flowing saris were busily putting the finishing touches on jackfruit products for an upcoming exhibition in the coastal city of Alappuzha.

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“Our idea is to bring jackfruit to the common man’s palate, integrating it into his daily diet,” said Elanjimattom, an entrepreneur who has been involved in the jackfruit processing company JAXO 100, which makes 23 jack-based products, since it was started in 2013. If JAXO 100 has its way, people in Kerela will be eating jackfruit for breakfast, lunch, and dinner and without significantly changing the dishes they’re preparing.    Read more....